5-7 Min. Read
At Serious Dating, we value transparency and openness when it comes to the way we gather and use your personal information. You can learn more about our cookie policies and how to control them on this page.
You want to know more about cookies and how we use them?
We’re happy to explain! Keep on reading.
Note: this Cookie Policy does not address how we process your personal information outside of our usage of cookies. To learn more about how we process your personal information, please read our Privacy Policy.
What are cookies?
Cookies are small pieces of data that are stored on a user’s device by a website. They are used to remember information about the user, such as their preferences and login information.
When a user visits a website, the site can send a cookie to the user’s browser, which stores it on the user’s device. The next time the user visits the same website, the browser sends the cookie back to the website, allowing the site to remember the user’s previous activity on the site.
Cookies are commonly used for things like remembering a user’s login information, saving items in a shopping cart, and tracking user behaviour for analytics purposes. However, cookies can also be used for more controversial purposes, such as tracking user activity across multiple websites for advertising purposes.
Are there different types of cookies?
First-party and third-party cookies
There are first-party cookies and third-party cookies. First-party cookies are placed on your device directly by us. For example, we use first-party cookies to adapt our website to your browser’s language preferences and to better understand your use of our website. Third-party cookies are placed on your device by our partners and service providers. You can learn more about these partners and service providers through our website and in-app consent management tools. For details on these tools, see “How can you control cookies?” below.
Session cookies
These cookies are temporary and are only stored in the user’s browser’s memory while they are browsing a website. They are typically used to keep track of user login sessions and to remember items in a shopping cart while a user is browsing a site.
Persistent cookies:
These cookies are stored on a user’s device for a longer period of time, usually until the user manually deletes them or they expire. They can be used for a variety of purposes, such as remembering user preferences and settings or tracking user behavior across multiple sessions.
What about other tracking technologies, such as web beacons and SDKs?
Other technologies such as web beacons (also called pixel, tags or clear gifs), tracking URLs or software development kits (SDKs) are used for similar purposes as cookies. Web beacons are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our service or opened an email that we have sent them. Tracking URLs are custom-generated links that help us understand where the traffic to our webpages comes from. SDKs are small pieces of code included in apps, which function like cookies and web beacons.
For simplicity, we also refer to these technologies as “cookies” in this Cookie Policy.
What do we use cookies for?
Like other providers of online services, we use cookies to provide, secure and improve our services, including by remembering your preferences, recognising you when you visit our website, measuring the success of our marketing campaigns and personalising and tailoring ads to your interests. To achieve these aims, we may also link information from cookies with other personal information we hold about you.
When you use our services, some or all of the following types of cookies may be set on your device.
How can you control cookies?
You have many choices for controlling cookies. We ask that you keep in mind that changing your cookie preferences can make using our services less enjoyable because they won’t be as personalised. It’s possible that you won’t be able to use all of our services in some circumstances.
Browser and device controls
Some web browsers have settings that let you manage, reject, or receive notifications when cookies are installed on your computer. Each Internet browser has a slightly different process for managing cookies. You can check the individual steps in the help menu of your respective browser.
By using the relevant setting on your mobile device, you may also be able to reset device identifiers or choose not to have identifiers collected or processed. Each device has a slightly different process for managing IDs. The help or settings menu of your particular device will list the individual instructions.
Google™ Cookies
Google™ Maps API Cookies
Google™ Maps API Cookies Some features of our website and some Serious Dating services rely on the use of Google™ Maps API Cookies. Such cookies will be stored on your device.
When browsing this website and using the services relying on Google™ Maps API cookies, you consent to the storage and collection of such cookies on your device and to the access, usage and sharing by Google of the data collected thereby.
Google™ manages the information and your choices pertaining to Google™ Maps API Cookies via an interface separate from that supplied by your browser. For more information, please see https://www.google.com/policies/technologies/cookies/.
Google Analytics
We use Google Analytics – a Google service that uses cookies and other data collection technologies to collect information about your use of the website and services, in order to report website trends.
For more information on how Google collects and processes data, visit https://policies.google.com/technologies/partner-sites. You can opt out of Google Analytics by downloading the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout and opt out of Google’s ad personalisation at https://adssettings.google.com/.
