Read our terms & conditions carefully
To you, we are committed.
Your privacy is a primary priority at Serious Dating. In order for you to completely trust the services and products you already know and love and concentrate on forming meaningful connections, your privacy is at the center of how we design and develop them.
When you give us your information, you are putting your trust in us, and we don’t take that lightly.
According to privacy
All of our services and products are created with your privacy in mind. To ensure that our choices are made with the utmost respect for your privacy, we consult with professionals in a range of industries, including law, security, engineering, product design, and others.
According to transparency
We know that insufficient information and overly complicated language are common issues in privacy policies. We take the exact opposite approach: our privacy policy and related documents have been written as simply as possible. In fact, we want you to read our policies to fully understand our privacy practices.
According to security
We have teams devoted to maintaining the security and safety of your data. To increase the protection of your information, we continually upgrade our security procedures and make security-related investments.
Privacy Policy
Hello and welcome to the Serious Dating Privacy Policy. We appreciate you taking the time to read it.
We appreciate your faith in us with regard to your information, and we will always uphold it. Making sure you understand the information we collect, why we collect it, how it is utilized, and your options about your data comes first in this process. This policy uses minimal legalese and technicality to clearly explain our privacy policies.
This privacy policy applies beginning May 2, 2023. The previous version of this privacy policy, available here, will apply until then.
Who we are?
For those of you who are fed up with dating and genuinely want to meet a life partner, Serious Dating was developed. Finding the individual with whom you want to have a serious relationship and who is a perfect fit for you is made simple and uncomplicated by our innovative matchmaker technology.
Every year, we match thousands of loving couples, and we often receive letters of gratitude from grateful individuals whose lives have been transformed as a result of discovering love through us. Our main office is in Copenhagen, Denmark, and we also intend to create operations in Poland, Slovakia and Middle East.
Where this privacy policy applies
This privacy policy applies to websites, apps, events, and other services operated by Serious Dating. For simplicity, we refer to all of these as our “services” in this privacy policy. To make it extra clear, we’ve
added links to this privacy policy on all applicable services.
Some services may require their own unique privacy policies. If a particular service has its own privacy policy, then that policy, not this privacy policy, applies.
Information we collect
Without some information about you, such as your basic profile information and the kinds of individuals you’d like to meet, we obviously can’t assist you make significant connections. In addition, we gather data from third parties, such as when you use a social media account to access our services, data that is generated while you use our services, such as access logs. Detailed information is provided below if you’re interested.
A. 1. Information you give us
You choose to give us certain information when using our services. This includes:
When you create an account, you provide us with at least your login credentials, as well as some basic details necessary for the service to work, such as your gender and date of birth.
When you complete your profile, you can share with us additional information, such as details on your personality, lifestyle, interests and other details about you, as well as content such as photos and videos. To add certain content, like pictures, you may allow us to access your camera or photo album. Some of the
information you choose to provide us may be considered “special” or “sensitive” in certain jurisdictions, for example your racial or ethnic origins, sexual orientation and religious beliefs. By choosing to provide this
information, you consent to our processing of that information.
When you subscribe to a paid service or make a purchase directly from us (rather than through a platform such as iOS or Android), you provide us or our payment service provider with information, such as your debit or credit card number or other financial information.
When you participate in surveys or focus groups, you give us your insights into our products and services, responses to our questions and testimonials.
When you choose to participate in our promotions, events or contests, we collect the information that you use to register or enter.
If you contact our customer care team, we collect the information you give us during the interaction. Sometimes, we monitor or record these interactions for training purposes and to ensure a high quality of service.
If you ask us to communicate with or otherwise process information of other people (for example, if you ask us to send an email on your behalf to one of your friends), we collect the information about others that you give us in order to complete your request.
Of course, we also process your chats with other users as well as the content you publish, as part of the operation of the services.
B. Information we receive from others
In addition to the information you provide us directly, we receive information about you from others, including:
Other Users Other users may provide information about you as they use our services. For instance, we may collect information about you from other users if they contact us about you.
Social Media You may be able to use your social media login (such as Facebook Login) to create and log into your Serious Dating account. This saves you from having to remember yet another user name and password and allows you to share some information from your social media account with us.
C. Information collected when you use our services
When you use our services, we collect information about which features you’ve used, how you’ve used them and the devices you use to access our services. See below for more details:
Usage Information
We collect information about your activity on our services, for instance how you use them (e.g., date and time you logged in, features you’ve been using, searches ) and how you interact with other users (e.g., users you connect and interact with, time and date of your exchanges, number of messages you send and receive).
Device information
We collect information from and about the device(s) you use to access our services, including:
Hardware and software information such as IP address, device ID and type, device-specific and apps settings
and characteristics, app crashes, advertising IDs (such as Google’s AAID and Apple’s IDFA, both of which are randomly generated numbers that you can reset by going into your device ’settings), browser type,
version and language, operating system, time zones, identifiers associated with cookies or other technologies that may uniquely identify your device or browser (e.g., IMEI/UDID and MAC address);
Information on your wireless and mobile network connection, like your service provider and signal strength;
Information on device sensors such as accelerometers, gyroscopes and compasses.
Other information with your consent
If you give us permission, we can collect your precise geolocation (latitude and longitude) through various means, depending on the service and device you’re using, including GPS, Bluetooth or Wi-Fi connections.
The collection of your geolocation may occur in the background even when you aren’t using the services if
the permission you gave us expressly permits such collection. If you decline permission for us to collect your geolocation, we will not collect it. Similarly, if you consent, we may collect your photos and videos (for instance, if you want to publish a photo, video or streaming on the services).
Cookies and Other Similar Data Collection Technologies
4. Cookies and other similar date collection technologies
We use and may allow others to use cookies and similar technologies (e.g., web beacons, pixels) to recognise you and/or your device(s). You may read our Cookie Policy for more information on why we use them (such as authenticating you, remembering your preferences and settings, analysing site traffic and trends, delivering and measuring the effectiveness of advertising campaigns, allowing you to use social features) and how you can better control their use, through your browser settings and other tools.
Some web browsers (including Safari, Internet Explorer, Firefox and Chrome) have a “Do Not Track”
(“DNT”) feature that tells a website that a user does not want to have his or her online activity tracked. If a
website that responds to a DNT signal receives a DNT signal, the browser can block that website from
collecting certain information about the browser’s user. Not all browsers offer a DNT option and DNT
signals are not yet uniform. For this reason, many businesses, including Tinder, do not currently respond to DNT signals.
5. How we use the information you provide
A. To administer your account and provide our services to you
Create and manage your account
Provide you with customer support and respond to your requests
Complete your transactions
Communicate with you about our services
Register you and display your profile on new Serious Dating features and apps Administer your account on these new features and apps
B. To help you connect with other users Recommend you other members to meet
Show members ’profiles to one another
C. To improve our services and develop new ones
Administer focus groups, market studies and surveys
Review interactions with customer care teams to improve our quality of service
Understand how members typically use the services to improve them (for instance, we may decide to change the look and feel or even substantially modify a given feature based on how members react to it)
Develop new features and services (for example, we may decide to build a new interests-based feature further to requests received from members)
D. To prevent, detect and fight fraud and other illegal or unauthorised activities
Find and address ongoing, suspected or alleged violations of our Terms of Use, notably through the review of reports and interactions between members
Better understand and design countermeasures against violations of our Terms of Use
Retain data related to violations of our Terms of Use to prevent against recurrences
Enforce or exercise our rights, for example our Terms of Use
Communicate to individuals who submit a report what we’ve done as a result of their submission.
E. Comply with legal requirements
Assist law enforcement
For information on how we process personal information through profiling and automated decision-making, please see our FAQ.
To process your information as described in this Privacy Policy, we rely on the following legal bases:
Provide our service to you: The reason we process your information for purposes A, B and C above is to perform the contract that you have with us. For instance, as you go about using our service to build meaningful connections, we use your information to maintain your account and your profile, make it viewable to other members and recommend other members to you and to otherwise provide our free and paid features to you and other members.
Legitimate interests: We process your information for purposes A, B, C and D above, based on our legitimate interest. For instance, we analyse users ’behaviour on our services to continuously improve our
offerings, we suggest offers we think might interest you and promote our own services, we process information to help keep our members safe and we process data where necessary to enforce our rights, assist law enforcement and enable us to defend ourselves in the event of a legal action.
Comply with applicable laws and regulations: We process your information for purpose G above where it is necessary for us to comply with applicable laws and regulations and evidence our compliance with applicable laws and regulations. For example, we retain traffic data and data about transactions in line with our accounting, tax and other statutory data retention obligations and to be able to respond to valid access requests from law enforcement. We also keep data evidencing consents members give us and decisions they may have taken to opt out of a given feature or processing.
Consent: If you choose to provide us with information that may be considered “special” or “sensitive” in certain jurisdictions, such as your sexual orientation, you’re consenting to our processing of that information
in accordance with this Privacy Policy. From time to time, we may ask for your consent to collect specific information such as your precise geolocation or use your information for certain specific reasons. In some cases, you may withdraw your consent by adapting your settings (for instance in relation to the collection of our precise geolocation) or by deleting your content (for instance where you entered information in your
profile that may be considered “special” or “sensitive”). In any case, you may withdraw your consent at any time by contacting us at the address provided at the end of this Privacy Policy.
Since our goal is to help you make meaningful connections, the main sharing of members ’information is, of course, with other members. We also share some members ’information with service providers and partners
who assist us in operating the services, with other Match Group companies for specified reasons as laid out below and, in some cases, with legal authorities. Read on for more details about how your information is shared with others.
6. How we use your information
Since our goal is to help you make meaningful connections, the main sharing of members ’information is, of course, with other members. We also share some members ’information with service providers and partners
who assist us in operating the services, with other Match Group companies for specified reasons as laid out below and, in some cases, with legal authorities. Read on for more details about how your information is shared with others.
With other members
You share information with other members when you voluntarily disclose information on the service (including your public profile). Please be careful with your information, and make sure that the content you
share are things you’re comfortable with being visible.
If you choose to limit the audience for all or part of your profile, or for certain content or information about you, then it will be visible according to your settings.
If someone submits a report involving you (such as a claim you violated our Terms of Use), we may communicate to the reporter actions, if any, we took as a result of their report.
With our service providers and partners
We use third parties to help us operate and improve our services. These third parties assist us with various tasks, including data hosting and maintenance, analytics, customer care, marketing, advertising, payment processing and security operations.
With law enforcement/when required by law
We may disclose your information if reasonably necessary: (i) to comply with a legal process, such as a court order, subpoena or search warrant, government/law enforcement investigation or other legal requirements; (ii) to assist in the prevention or detection of crime (subject in each case to applicable law); or (iii) to protect the safety of any person.
To enforce legal rights
We may also share information: (i) if disclosure would mitigate our liability in an actual or threatened lawsuit; (ii) as necessary to protect our legal rights and the legal rights of our members, business partners or other interested parties; (iii) to enforce our agreements with you; and (iv) to investigate, prevent or take other action regarding illegal activity, suspected fraud or other wrongdoing.
With your consent or at your request
We may ask for your consent to share your information with third parties. In any such case, we will make it clear why we want to share the information.
7. Cross border data transfer
Sharing of information laid out in Section 6 involves cross-border data transfers to the United States of America and other jurisdictions that may have different laws about data processing. When we transfer personal information outside of the EEA, the United Kingdom, Switzerland or other countries which data protection laws have been deemed adequate by the European Commission or other competent governmental body, we use standard contract clauses (standard contractual clauses are commitments between companies transferring personal data, binding them to protect the privacy and security of your data) or other appropriate transfer mechanism.
8. Your Rights
We want you to be in control of your information, so we want to remind you of the following options and tools available to you:
Access/update tools in the service. Tools and account settings can help you access, rectify or remove information that you provided to us and that’s associated with your account directly within the service. If you
have any question on those tools and settings, please contact our customer care team for help here. Device permissions. Mobile platforms can have permission systems for specific types of device data and notifications, such as phone contacts, pictures, location services, push notifications and advertising identifiers. You can change your settings on your device to either consent or oppose the collection or
processing of the corresponding information or the display of the corresponding notifications. Of course, if you do that, certain services may lose functionality.
Uninstall. You can stop all information collection by an app by uninstalling it using the standard uninstall process for your device. Remember that uninstalling an app does NOT close your account. To close your account, please use the corresponding functionality on the service.
Account closure. You can close your account by using the corresponding functionality directly on the service.
We also want you to be aware of your privacy rights. Here are a few key points to remember:
Reviewing your information. Applicable privacy laws may give you the right to review the personal information we keep about you (depending on the jurisdiction, this may be called right of access, right of portability, right to know or variations of those terms). You can exercise this right by putting in such a request here.
Updating your information. If you believe that the information we hold about you is inaccurate or that we are no longer entitled to use it and want to request its rectification, deletion, object to or restrict its processing, please contact us here.
For your protection and the protection of all of our members, we may ask you to provide proof of identity before we can answer the above requests.
Keep in mind, we may reject requests, including if we are unable to authenticate you, if the request is unlawful or invalid, or if it may infringe on trade secrets or intellectual property, or the privacy or other rights of someone else. If you wish to receive information relating to another member, such as a copy of any
messages you’ve received from them through our service, the other member will have to contact us to provide their written consent before the information is released. We may also ask them to provide proof of
identity before we can answer the request.
We may also not be able to accommodate certain requests to object to or restrict the processing of personal information, notably where such requests would not allow us to provide our service to you anymore. For instance, we cannot provide our service if we do not have your date of birth and, thus, cannot ensure that you are 18 years of age or older.
In certain countries, including in the European Economic Area and the United Kingdom, you have a right to lodge a complaint with the appropriate data protection authority if you have concerns about how we process your personal information. You can find information about your data protection regulator in the European Economic Area here, and in the United Kingdom here. The data protection authority you can lodge a complaint with may be that of your habitual residence, where you work or where an alleged infringement took place.
9. How Long We Retain Your Information
If you decide to stop using our services, you can close your account and your profile will stop being visible to other members. Note that we will close your account automatically if you are inactive for a period of two years. After your account is closed, we will delete your personal information, as laid out below:
To protect the safety and security of our members, we implement a safety retention window of three months following account closure, or one year following an account ban. During this period, we keep your information in the event that it might be necessary to investigate unlawful or harmful conducts. The retention of information during this safety retention window is based on our legitimate interest, as well as that of potential third-party victims.
Once the safety retention window elapses, we delete your data and only keep limited information for specified purposes, as laid out below:
a) We maintain limited data to comply with legal data retention obligations: in particular, we keep transaction data for 10 years to comply with tax and accounting legal requirements, credit card
information for the duration the user may challenge the transaction and “traffic data”/logs for one year to
comply with legal data retention obligations. We also keep records of consents members give us for five years to evidence our compliance with applicable law.
b) We maintain limited information on the basis of our legitimate interest: we keep customer care records and supporting data as well as imprecise location of download/purchase for five years to support our customer care decisions, enforce our rights and enable us to defend ourselves in the event of a claim, information on the existence of past accounts and subscriptions, which we delete three years after the closure of your last account to ensure proper and accurate financial forecasting and reporting, profile data for one year in anticipation of potential litigation, for the establishment, exercise or defence of legal claims, and data necessary to prevent members who were banned from opening a new account, for as long as necessary to ensure the safety and vital interests of our members.
c) Finally, we maintain information on the basis of our legitimate interest where there is an outstanding or potential issue, claim or dispute requiring us to keep information (in particular if we receive a valid legal subpoena or request asking us to preserve data (in which case we would need to keep the data to comply with our legal obligations) or if data would otherwise be necessary as part of legal proceedings).
10. Children’s Privacy
Our services are restricted to individuals who are 18 years of age or older. We do not permit individuals under the age of 18 on our platform. If you suspect that a member is under the age of 18, please use the reporting mechanism available on the service.
11. Privacy Policy Changes
This policy could change over time as we keep looking out fresh and inventive approaches to support you in making meaningful connections and work to ensure that explanations of our data practices are correct. Any significant changes will be communicated to you ahead of time so you have opportunity to consider them.
12. How to contact us
If you have questions about this Privacy Policy, Please contact us: seriousdating2022@gmail.com
